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Reebok 'ZigTech' by DDB Berlin

August 22, 2011

Reebok 'ZigTech' by DDB Berlin
Reebok 'ZigTech' by DDB Berlin

DDB Berlin's new spot for Reebok features Chad Ochocinco of the New England Patriots.

It's the latest in an eight-spot campaign for Reebok ZigTech featuring a world-renowned athlete in their own unique training regime wearing the brand's new shoe.

Credits

Executive creative director
Amir Kassaei
Creative director
Natalie Sofinskyj
Art director
Tim Schmitt
Head of TV
Boris Schepker
Senior producer
Christine Kastens
Director
Psyop
Production company
Psyop / Smuggler
Psyop creative directors
Todd Mueller, Kylie Matulick
Psyop executive producer
Neysa Horsburgh
Psyop executive producer
Frederic Liebert
Psyop producer
Frederic Liebert
Psyop producer
Jamey Kitchens
Psyop associate producer
Minh Ly
Smuggler executive producer/partner
Patrick Milling Smith
Smuggler executive producer/partner
Brian Carmody
Smuggler executive producer/COO
Lisa Rich
Smuggler executive producers
Allison Kunzman, Laura Thoel
Smuggler live action producer
Michael Schlenker
Director of photography
Max Goldman
Visual effects
Psyop, Los Angeles
Creative lead
Paul Cayrol
VFX supervisor
Chris Eckardt
Designer
Paul Cayrol
Storyboard artist
Vinny Dellay
Editor
Brett Nicoletti
Assistant editor
Taichi Erskine
Lead Flame
Miles Essmiller
3D lead
Chris Eckardt
3D team
Craig Christian, Mark Lipsmeyer, Matt Berenty, Sean Kealy
2D team
Dylan Spears, Kendra Ryan, Matt Lavoy, Shervin Etaat, Song Kim, Taik Lee

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