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Reebok has hired Quantum Media to handle its internet media buying

and e-commerce strategy.

The sportswear manufacturer wants Quantum to run its general online

buying, plan and buy support for its online store and develop

partnerships with other companies online to raise awareness of Reebok's

products.

Zentropy will continue to work with Reebok on developing its online

design, as it has for more than two years.

Quantum has also been hired by Freeserve to work on its internet media

buying. It will work closely with M&C Saatchi on integrating its online

approach with the internet service provider's above-the-line

advertising.

The appointments are a good start to the year for Quantum, which last

week lost its managing director, Marc Girling, who returned to PHD

Compass.

Karen Mayer, Quantum's commercial director, is also looking to work more

closely with other agencies in providing interactive media planning and

buying services. Quantum cites the proposed working relationship with

M&C Saatchi as an example. The ad agency has licensed some of its

software solutions.

Steve Booth, the chief executive at BLM Media, which owns Quantum, said:

"Quantum is offering services to other agencies. It is keener to work

alongside other agencies as partners. It has a deep technology resource

that it is keen to share."