Redwood has created a fresh look for the charity's free title, which will have a strong focus on using celebrity covers, real-life features and product reviews. The revamped design also uses a bolder colour palette with bigger headlines and a strong grid design.
The move to focus on more real-life stories and high-profile names comes after research highlighted that only a small proportion of the magazine's target demographic buy parenting titles, while about 25% regularly pay for weekly real-life and celebrity titles.
Your Family's new look will be revealed in the July/August edition. The magazine offers advice and ideas for families in the style of a woman's weekly.
The relationship between the magazine and its , which was launched in March, will also be built upon, with readers encouraged to get involved and interact with both platforms. Readers are encouraged to share feedback, opinions, tips and reviews with other parents through promotions in the magazine which direct readers to other relevant content on the website.
Editor Susannah Pearce said the changes would help the magazine to continue getting the NSPCC's vital positive parenting message to readers.
Your Family is available bi-monthly from Early Learning Centre stores and selected NSPCC family centres. Launched by Redwood in March 2005 for the NSPCC, the magazine has a print run of 400,000 and a projected readership of 500,000.
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