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A new campaign for the Red Cross from Wunderman Thompson shows the impact of donations versus emotions.

The 60-second data-led film was inspired by the expression "If I had a dollar for every time…" and demonstrates the potential monetary value of people's reactions on social media to events in Afghanistan.

The creative team in Dubai for the international campaign, which will be launched across 17 countries in three languages, were Hassan Bilgrami and Jericho Dizon.