
The Mind Games initiative aims to find the finest brain in the land, with an online platform dedicated to the discipline of mind gaming. The brand has been challenging gamers online with some qualifying games, with those players lucky enough to make the leader boad invited to test their mettle in the real world with England qualifers of the Red Bull Mind Games experience.
The national, interactive qualifying competition is taking place in the UK at Breakout Manchester today (5 December) and at Breakout Cardiff on 7 December. The top teams will qualify for an escape-themed tournament devised by Red Bull taking place in Budapest, Hungary next year.
Members of the public can also take part, with 50% of the games of the day allocated for wild card entries, where members of the public can turn up and try their hand at the game to see if they can top the best score of the day and win the trip to Budapest.
Liverpool, Glasgow, London and Leeds were the featured stops on Red Bull Music Academy's UK tour this year. In August, the on a bus.
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