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From today (24 June) to Sunday 26 June, the North Atrium of Westfield London will see teams of people challenged to breakout of an Alcatraz-inspired cell within 15 minutes.
The cell will be dotted with San Francisco-themed tips, clues and puzzles that will have to be solved in order to escape.
Teams who successfully "Escape from being Alcatrapped" will be in for a chance to win tickets on Norwegian’s flights to San Francisco.
Michael Brown, managing director of brand experience, MKTG UK, which set up the project, said: "Escapism is a huge motivator for travel; this campaign not only highlights the new flight route offered by Norwegian but draws a tangible line on the theme of escapism.
"Not only does it challenge shoppers to escape the prison cell itself, but it helps them to imagine escaping the city for a holiday to San Francisco."
Nicole Richards, marketing manager, Norwegian UK said: "Escapism is a key motivator for people to travel. The Alcatrapped! escape room project provides escapism with a twist whilst highlighting our new route from London Gatwick direct to San Francisco-Oakland from £179 one way.
"Participants can enjoy an innovative, immersive experience for a chance to win a trip to San Francisco. We’re thrilled that it’s the first project of the new MKTG UK brand."
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