The "power of questions" campaign launches on November 17 with TV spots, online banners, print and online ads to run across Europe and Asia as well as an experiential stunt in Berlin.
Red Bee Media has created two 30-second ads using footage from BBC archives of news reports and interviews focusing on journalists stumping interviewees with probing questions and receiving "no comment" on sensitive or censored issues.
The first ad, called "killer questions", shows clips of world leaders and politicians such as Barack Obama, Kofi Annan and Tony Blair struggling to respond to interviewers' "killer" questions and affirms these are "the most powerful weapons we have".
The second ad, "no comment", features news broadcast footage with a voiceover declaring that no groups, governments or individuals have the complete censorship control to "stop your instinctive desire for knowledge".
Both ads end with the message: "As long as you keep questioning, so will we."
The print and online creative focuses on the microphone as a broadcast journalist's most powerful tool.
Ads will appear in publications such as The Economist and Time Magazine, showing how views can be restricted with a microphone wrapped in chains in one version and bound by barbed wire in the other.
The ads feature the text "you can't restrain a powerful question" and "you can't suppress a powerful question".
To launch the campaign BBC World News, in collaboration with Red Bee Media and Cunning Stunts, has arranged a microphone stunt at Berlin's central train station from November 18.
The microphone will appear as a nine-foot statue breaking through the floor of the train station carrying the line, "You can't bury a powerful question."
Anton Ezer, creative director at Red Bee Media, said: "The campaign seeks to demonstrate that BBC World News shares an inquisitive nature with its audience, and its journalists go to great lengths to ask the questions our audience expect to be answered."
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