Reckitt pledges more NPD as Unilever cuts back

LONDON - Reckitt Benckiser has credited its focus on new product development with driving sales, and shows no sign of slowing its innovation programme.

Reckitt pledges more NPD as Unilever cuts back

Additions such as Cillit Bang Grease and Floors, Airwick Freshmatics, Finish Max in 1 and Nurofen Express contributed to a 7% increase in like-for-like net revenues in Reckitt's key European market in the second quarter.

The company has pledged to continue with a raft of launches scheduled for later this year.

These will include additions to the Cillit Bang range of surface cleaners, the launch of Finish Intensive Clean & Care dishwasher cleaner, and Airwick Aqua Essences, a home freshener, which will be available in a range of formats.

Reckitt reported a 'significantly higher' marketing spend in the second quarter due to its increased focus on innovation and driving growth through 'powerbrands' such as Calgon, Harpic and Veet. By contrast, rival Unilever has cut its marketing spend.

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