The new identity and packaging was handled by Big Communications and features a series of fun expressions on the bags in a bid to achieve standout on retailer shelves.
The Chips Strong Cheese & Spring Onion flavour features a rugby player character to represent the strong flavour, while the Crisps Sea Salt & Malt Vinegar character represents a Zingy taste.
The relaunch is being supported by a trade and consumer campaign which spans trade advertising, POS and a new website, created by Big's sister agency Fuse Digital.
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