REaD Group's Scientia Data arm makes first appointments

LONDON - Scientia Data has appointed former Acxiom employees Charlotte Lynn and Stewart Holt as agency sales director and sales director respectively.

Lynn was previously head of the agency brokerage team at Acxiom and has experience in the finance, leisure, charity and mail order sectors. She was also product manager for Acxiom's Purity suppression file launched in 2006.

Holt specialised in FMCG, leisure and financial services for Acxiom clients including John Lewis, Sandals and Reuters. He recently completed an IDM Diploma in integrated marketing communications.

Dawn Orr, managing director of Scientia Data and also a former Acxiom managing director, said: "Charlie and Stewart's sterling industry reputations and in-depth knowledge of data profiling, prospect pools, analysis and list rental will make an invaluable contribution to servicing the data needs of our rapidly growing client list."

Scientia Data, a lifestyle and transactional data analysis subsidiary of The Read Group, launched in January.

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