Skipton Information Group, which includes marketing information company EuroDirect and credit reference agency Callcredit, is one of the UK's largest database businesses, maintaining an array of up-to-date public and proprietary credit and marketing data on more than 40m UK customers.
The data available to The REaD Group will include EuroDirect's Data Exchange, the largest UK shared prospect pool, combining data contributions from a wide range of data partners and client contributions.
Mark Roy, REaD Group chief executive, said: "Skipton Information Group represents the ideal partners for us. Their passion for high quality, up-to-date and accurate data is something we share. We are confident that our strong product development skills, combined with the power of Skipton Information Group's data, we will soon enable hundreds of companies to bring customer retention to previously unseen levels."
Mike Green, chief executive of Skipton Information Group, said: "The REaD Group has led the suppression industry in the last decade and I am certain will now become a leader in the customer retention arena by using the highest quality data. We are delighted to be the REaD Group's data partner on this exciting project."
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