The rebrand, devised by agency FWD, was commissioned by new NIG marketing director James Sturrock, who moved over from sister brand Direct Line earlier this year.
The new visual identity is meant to convey four key brand values: "energetic"; "straight talking"; "forward thinking" and "closer to customers". It follows a restructure of NIG, including the launch of several new products.
Jonathan Greenwood, managing director of NIG, said: "Our new brand identity and core values underline our intention to be the broker’s first choice for SME business. By getting closer to our customers and offering the products, service and innovation broker’s demand, NIG will continue to stand out from its competitors."
NIG sits alongside Direct Line, Churchill, Privilege and Green Flag within RBS Insurance. The division is due to be sold by RBS in 2012.
.jpg)
.jpg)