Just as important, is the GroupM forecast that internet advertising revenue will overtake that of television over the next year correct? And if it is, what will that mean for the faltering finances of Channel 4 now that the channel's over-dependence on Big Brother is starting to be exposed?
These big questions will keep media folk entertained for most of the year. Stir in the hilarious perpetual-motion machine known as Ofcom, and its increasingly close relationship with BSkyB, and boredom will certainly be kept from the door.
But you can win just as much with bets on outsiders in obscure races, or hopeless football teams suddenly transformed, than on the marquee events. A pre-season personal bet on Queens Park Rangers to win promotion at 20-1, for example, doesn't look quite so demented anymore.
So my tip for a branch of the media that will do well this year - the internet is simply too obvious, more truism than forecast - is free publications.
Such an outrageous suggestion needs a little justification. After all, the Scandinavian freesheet pioneer, Metro International, recently announced a doubling of its losses after 12 years in the business. The further you expand, the further the prospect of profit vanishes over the horizon.
In London, News International and Associated Newspapers are knocking seven bells out of each other in a crazy battle between London Lite and thelondonpaper in which neither can blink - ever.
The real case for the future of the freesheets in the UK is a more substantial one than the headline-grabbing willy-waver in the capital. It is the prospect - already partly realised by Metro - of creating a new national medium across newspapers and magazines.
The group of Metro publishers already distributes 1.36m copies each weekday. The claim to be the 'fourth-largest national' and on the tail of the Daily Mirror in third place is amusing hyperbole, but the freesheet's achievement is remarkable nonetheless.
Metro will push on toward 1.5m distribution this year, probably expanding into East Anglia and adding to coverage in the North West.
It is hardly surprising that Metro can claim a younger readership than the paid-for nationals, but there is also respectable data showing that Metro has more readers who hold a first degree than The Times.
The opportunity is there for other, perhaps more specialist titles to follow the same national trail blazed by Metro.
Mike Soutar's free men's magazine ShortList is already distributed in six UK cities. The former IPC executive is looking at further ways of exploiting the distribution network he has created, which ranges from French Connection to airport and Eurostar lounges.
It cannot be long before CityAM spots the potential of distributing the latest news and gossip from the capital to the main business and financial centres outside London.
As a mark of the growing maturity of the UK's nascent free magazine sector, the excellent Sport magazine was judged Launch of the Year in the British Society of Magazine Editors' 2007 awards.
Sport and ShortList surely presage more titles. Part of the reason for ShortList's existence and Sport's arrival from France is that despite all the recent activity the free revolution in the UK is still modest compared with the rest of Europe. This year could see further expansion and greater maturity of the sector.
This is a hunch or a tip rather than a prediction. Then again, billionaire-backed QPR might just sneak promotion to the Premiership at 20-1.
30 SECONDS ON ... QUEENS PARK RANGERS
- Championship club Queens Park Rangers was formed in 1882 by the old boys of Droop Street Board School.
- It was originally named St Judes after the St Judes Institute, which was the club's first headquarters.
- The name changed to QPR in 1886 when the club merged with Christchurch Rangers.
- Its first big achievement was beating Fulham 3-2 to win The West London Observer Cup in 1892. It won the trophy for the next two years.
- QPR's home is now at Loftus Road, Shepherds Bush, West London.
- The club lost the 1982 FA Cup Final 1-0 to Tottenham Hotspur in a replay, having drawn 1-1 in the first match at Wembley.
- Formula One tycoons Bernie Ecclestone and Flavio Briatore bought QPR last August; they sold a 20% stake to the family of billionaire steel magnate Lakshmi Mittal in December.