Rajars show digital on the up

LONDON - Radio listeners are continuing to buy into digital radio, according to today's Rajar findings for Q3 2007, with listening hours via the medium up 17million since June.

The majority of digital listening is done on DAB sets but digital TV is also on the rise as an outlet, although the Internet’s share of listening has fallen slightly in the last quarter.

Of all radio listening 15% is now done via a digital platform, and 6.1million adults are now listening to digital-only services – a rise of 1.3million on this time last year.

Listening via a mobile phone is also creeping up, now standing at 9.2%, while 2.76million people now listen to podcasts.

Commercial radio enjoyed a strong quarter compared with the BBC, though a quiet summer led to no major change across the board.

The BBC’s share was up 0.1% on both the year and the quarter, at 54.4%, while commercial radio’s share was down 0.3% on the year at 43.4%. However, while local commercial’s share fell over the year from 32.6% to 31.7%, national commercial radio saw a 0.7% rise in share to 11.6%.

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