The brief for the RAF Careers service is the first the COI has awarded since it drew up its three-strong sponsorship roster recently.
The consultancy has been briefed to attract potential recruits and promote the RAF as an equal opportunities employer, offering a diverse range of careers.
The RAF has sponsored field hockey and basketball for a number of years and is thought to want to find further sports-related programmes that will directly appeal to its core recruitment audience of males and females aged 13 to 18 years old.
Earlier this month, RAF Careers signed a £75,000 three-year contract with England basketball to support the game at grassroots level. The deal includes sponsorship of the under-18 junior and under-16 cadet leagues and was negotiated by COI Communications.
According to Richard Moore, managing director of Capitalize: "We have an in-house system of sponsorship and analysis that we offer to all clients that effectively enables us to assess how sponsorship -- existing vehicles or concepts that we've developed ourselves -- can effectively deliver a significant return on investment."
The RAF's main recruitment advertising account is held by J Walter Thompson.
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