RAF 'live a challenging life' by DLKW Lowe

RAF 'live a challenging life' by DLKW Lowe
RAF 'live a challenging life' by DLKW Lowe

The RAF has released a cinema ad supporting the Ministry of Defence's ongoing campaign to double the number of RAF Reserves.

The 30-second film, by DLKW Lowe, shows civilians in silhouettes with evocative RAF imagery, representing the sense of challenge that their second life in the RAF Reserves brings them.

It was created by Christian Sewell and Andy Mcananey, and directed by Niall O’Brien through Academy.

Credits

Head of RAF careers marketing
RAF recruit marketing
Executive creative directors
Planner
Agency producer
Media agency
M4C
Production company
Director
Post-production
Audio post-production

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