The benefit of the site, according to RadioWorks, is that it allows listeners to replay the commercials at their convenience and find all the details that they missed first time around. The site will also list added information not featured on the radio, such as salary, location and details about the employer.
The site would be a back-up facility for the radio commercial, RadioWorks believed. Chris Cherry, recruitment account manager at RadioWorks, said, “The combination of radio and online for recruitment advertising is destined to grow as advertisers continue to look for more targeted and effective recruitment solutions. JobsOnRadio.com is the first website of its kind and we know that once advertisers see the sits in action they will see the benefit in making their radio recruitment advertising accessible online.”
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