The company now represents 22 radio stations in the Yorkshire and Tyne Tees ITV region, reaching more than 1.1m people a week, and works with advertisers such as Ford, Vodafone, COI and Morrisons.
First Radio Sales markets and sells advertising, sponsorship and promotions to agencies outside the transmission area of client stations, as well as online inventories via its new division FRSD.
This latest appointment takes the number of stations represented by the company to 133 - 40% of all analogue licences in the UK - totalling an audience of around 5.1m a week.
KCFM 99.8, which launched on 1 August, has a potential audience of 500,000 and its output includes local, national and international news as well as local sports coverage
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