The new-look title goes on sale today with 14 new listings pages and a daily spread featuring highlights from the five main channels and key digital stations.
Like the listings pages, the spread offers strip advertising at the bottom of the page and because it is designed as an at-a-glance overview of the day's TV, it is expected to be viewed for longer than other pages, offering greater standout for advertisers.
Radio listings bring FM and digital channels together with two pages per day devoted to 15 stations categorised by genre. There are also new pages dedicated to sport, music, soaps and lifestyle and a page of film highlights.
Marketing support includes a partnership with Sainsbury's, in which 180,000 members of the supermarket chain's loyalty scheme Nectar will receive half-price vouchers for four issues.
The publisher is also targeting Tesco's customers with vouchers at the checkout. The remainder of the activity centres on direct mail via post and e-mail.
David Robinson, Radio Times' assistant publisher, said the promotion aims to bring back lapsed readers, with people who bought a weekend newspaper mainly for the TV listings a key target.
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