Radio Times signs cross-promotional TCM deal

Radio Times is to sponsor Turner Classic Movies’ crime movies season next month.

The TV listings magazine will have branding during all opening and closing credits in movies screened during the month-long Crime Wave season, including Scarface, The Usual Suspects and Papillon.
Radio Times will also be featured in a minute-long on-air promotional trail.
The magazine’s website, radiotimes.com, will feature details of the films in the season and will carry links to further details on TCM’s website.
The print edition will also run coverage related to the films and TCM’s general programming in each of its four July issues.
As well as BBC Magazines, TCM has recently signed Emap’s women’s magazine Yours as a sponsor and has several tie-ups with magazines published by its Time Warner stablemate IPC.
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