Racing Post inks sole sponsor deal for World Speed Poker Open

by Ben Bold

October 07, 2005

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Racing Post inks sole sponsor deal for World Speed Poker Open

LONDON - Sports and betting newspaper and website Racing Post has signed a deal to become the sole broadcast sponsor of the Poker Channel's new event, The World Speed Poker Open.

The partnership links the Racing Post's coverage of casino poker to the Poker Channel's exclusive broadcast of the tournament.

"This unique partnership brings together two of the biggest names in gambling media," Ross MacEacharn, Racing Post online business development manager, said.

"As broadcast sponsors we are able to highlight the extensive and diverse coverage the Racing Post offers and reach a new gaming-confident audience."

The World Speed Poker Open started on September 27. It airs on the Poker Channel every Tuesday, Wednesday and Thursday at 10pm for the next four weeks.

The Racing Post is published by Trinity Mirror.

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