The activity will comprise outdoor and radio, with a direct campaign created by Partners Andrews Aldridge.
The organisation aims to increase membership and awareness of both its breakdown service and its travel service, 1740. The campaign will run from 15 August to 11 September.
Iris will produce partnership and promotional marketing -- its first work for the RAC since being handed the account eight weeks ago.
Direct marketing, press and door-drops will offer 15% off all breakdown products until 11 September.
On 15 August a radio and poster campaign will break for RAC Rescue. Three 48- and 96-sheet executions will focus on the organisation's breakdown experience.
There will also be a membership acquisition campaign, devised by Iris, giving new members the opportunity to win a Smart car in weekly draws during August and September.
A promotion running on Virgin Radio's Drivetime show this month will also give listeners the chance to win a Smart car.
A print campaign appearing on toilet doors in service stations across the country will run in support of the membership campaign.
RAC director of marketing Shaun Meadows said the aim was to reach motorists when they were already likely to be thinking about their vehicles.
This will be the first work the RAC has run since its acquisition by Norwich Union owner Aviva in March.
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