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This year, the RAB has introduced the £1m Aerials Creative Challenge, which will award £500,000 of radio airtime to an existing radio advertiser and £500,000 for the best new radio ad.

Interpublic media agency UM, formerly Universal McCann, received three nominations - for best use of radio to drive awareness (Intel), best use of radio to drive consideration (UPS) and best use of radio to drive response (UPS).

The winners, including a Grand Prix for most outstanding entry and media agency of the year, will be announced at the awards ceremony on 17 September.

The event is being hosted by Absolute Radio's Christian O'Connell at The Room on London's South Bank.

The Department for Transport has four nominations, three entered by Leo Burnett and one by AMV BBDO, while Initiative for Orange and Mediaedge:cia for Volvic each have two nominations.

Anna Pennington, project director, Radio Advertising Awards, RAB, said: "The scale of entries in terms of quantity and quality surpassed expectations and previous years."

She said there had been a "really good cross-section" of competition entries, from "really big brands", niche companies, newer advertisers, "smaller independent" agencies and the big networks.

Saatchi & Saatchi is nominated in both the existing and new categories, while W&K, DLKW, RKCR/Y&R, Leo Burnett, Eardrum, AMV BBDO, Inferno and Leagas Delaney all have one shot at the airtime.

The nominations in full

Aerial for the best use of radio to drive sales
McNeils/Benecol 'Classic FM Sponsorship' entered by Carat
Sainsbury's Supermarkets Limited 'Here's the deal, here's the idea' entered by AMV BBDO
Sky 'Christmas Movies' entered by MediaCom
Volvic 'Unleashing the Nation's Volcanicity' entered by MEC

Aerial for best use of radio to drive awareness
Five 'The Real Hustle' entered by Vizeum
Intel 'The Feelings's 24 Hour Challenge' entered by Universal McCann
Kleenex 'Anti-Viral' entered by JWT
Volvic 'Unleashing the Nation's Volcanicity' entered by MEC
West Midlands Casualty Reduction Scheme 'Death Calling - Talk & Text ±±¾©Èü³µpk10' entered direct by client via Global Radio Midlands
Yell Limited / 118 24 7 'Driving stickiness' entered by PHD

Aerial for best use of radio to drive consideration
Churchill 'Mandarin' entered by MediaCom
Comparethemarket.com 'Car Insurance' entered by  Zed Media
Mattesson's Smoked Pork Sausage 'Scotland ±±¾©Èü³µpk10' entered by Vizeum
Orange 'Animals' entered by Initiative
Sky 'Arts & Culture Classic FM Partnership' entered by MediaCom
UPS 'Local Business Awards' entered by  Universal McCann

Aerial for best use of radio to drive response
Direct Line: Motor Insurance 'Disruption' entered by  MediaCom
Lloyds TSB 'Lloyds TSB Compare' entered by ZenithOptimedia
Audi 'Cab Week' entered by MediaCom
Orange 'Gigs and tours' entered by Initiative
Audi 'Free MOT' entered by MediaCom
UPS 'Local Business Awards' entered by Universal McCann

Aerial for best sound design
ZSL London Zoo 'The Animals' entered by Next Door London
McDonalds 'Icicles' entered by Leo Burnett
Dft 'Search' entered by Leo Burnett
RAC 'Beep Beep' entered by AMV BBDO

Aerial for best direction
Dft 'Search' entered by Leo Burnett
Tower Hamlets 'Last Will' entered by AMV BBDO
Dft 'Live with it - Callum' entered by AMV BBDO
Mercedes 'Phil Glenister' entered by AMV BBDO

Aerial for best ad by an existing advertiser
Lurpak  'Toast' entered by W&K
Marie Curie Cancer Care 'Steven Mangan' entered by DLKW
Anti Knife Crime 'Aron's Story' entered by RKCR/Y&R
DfT 'Search' entered by Leo Burnett
Cadbury's 'Sock Drawer' entered by Saatchi & Saatchi

Aerial for best ad by a new advertiser
Otrivine 'Senses - City Street' entered by Saatchi & Saatchi
Tourettes Action 'Post Office' entered by Eardrum
Kids Company 'And then' entered by AMV BBDO
20/20 Optical Stores 'Noseflash' entered by Inferno
Stop the Traffik 'Checkout' entered by Leagas Delaney