Woman Up’s mission statement is to "empower and foster the women of R/GA and attract the best female talent".
As part of the initiative, Woman Up will host a number of talks, workshops, client collaborations and award programmes.
Jai Tedeschi, the group director of production and a member of the Woman Up leadership team, said: "We’re strong believers that you need to ‘see it to be it’, so our vision for Woman Up is to showcase the best females in our business, while also being a source of inspiration and development for women working in marketing, advertising, digital and technology.
"To achieve this vision we’ve developed an engaging roadmap of thought leadership, professional development and mindful marketing."
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