The Marlow Foods-owned vegetarian food brand has picked DM agency Fenix to handle the summer-time activity, which will look to cash in on the barbecue season.
Quorn is planning a mail-out to Marlow's customer database, as well as extensive on-pack and sales promotion activity. It is also considering offering recipe ideas to broaden its use.
Fenix will work alongside Quorn's ad agency, J Walter Thompson.
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