The promotion aims to use the creative ads from the Tourism Australia marketing to sell the airline's services, which include packages to the country, complete with internal flights and stop-over options.
The campaign, which was created by digital agency Play, features rich and standard banner ads, and incorporates the 'So where the bloody hell are you?' Tourism Australia TV ads.
Ads invite users to roll their mouse over them to view the Qantas Dreamtime Plus offers.
Matt Gorzkowski, co-founder and managing director of digital agency Play, said the campaign aimed to go beyond a "simple" seat-sale campaign and was targeting 25 to 44-year-olds.
"The campaign is targeting adventure seekers with a bit of money to be able to fly around Australia. It is aimed at people in their late 20s to 40s who feel adventurous and want to see more of Australia than the Opera House or Harbour Bridge."
The push will run throughout November on a range of sites.
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