Q Research launches weekly youth survey

LONDON - Q Research has launched what it claims is the UK's first weekly omnibus survey analysing the opinions, attitudes and behaviour of 11- to 25-year-olds.

The survey, which taps into Q Research's 3,700-strong panel of young consumers, will be run weekly between Tuesday and Thursday. The research firm guarantees at least 750 responses to clients' questions.

Respondents take part in the survey by using their mobile phones and are able to provide written, picture and video responses to questions

Liam Corocan, Q Research's managing director, said: "We're very pleased to bring our youth omnibus to the market. It will give researchers, marketers and advertisers almost immediate access to this important group and give young people in the UK a voice."