The complete design and build project has been conceived in conjunction with Adidas, and involves existing partner company 0-Two Construction.
Luke Carrington, Push Design creative director, said: "We were challenged to create a dramatic environment that would add to the unique experience of the stadium and the thrill of the game.
"We aimed to achieve a balance between the powerful and globally renowned brands of Adidas and Chelsea."
The design has Chelsea products placed among bold graphics, with a bigger focus on the customer's journey to prevent the store getting congested on match days. A "power wall" will run along the rear of the ground floor to improve circulation and space.
The first floor has been designed to incorporate dedicated Adidas and Chelsea FC areas and a bar, and the front of the store will feature a textured graphic wrap, displaying brand statements.
Carrington joined with the managing directors of BWB, Simon Wyatt-Budd and Nick Blyth, to form Push Design. The agency is also working with BWB on UK retail projects for JJB, Adidas and JD Sports.
The new Chelsea store will open in time for the launch of the new kit on Thursday July 27.
Chelsea has also signed Thomas Cook Sport to become its official travel partner as part of a three-year platinum sponsorship deal that will begin at the start of the Premiership season. As part of the deal, Thomas Cook Sport will be responsible for supporter travel in the UK and overseas, plus all team and officials travel in Europe and internationally, corporate travel and day-to-day business travel.
Paul Smith, Chelsea's business affairs director, said: "Not only will this lead to a better and more varied service for the club and its fans, but Thomas Cook will also enjoy a deeper relationship with Chelsea through its platinum sponsorship."
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