Using its associations with BMW Sauber F1, ING Renault F1, Red Bull Racing, Scuderia Ferrari and Scuderia Toro Rosso within Formula One, and Ducati in Moto GP and SBKs, the brand launched www.pumamotorsport.com as a central hub for news, opinions and experiences enabling fans to live the motorsport lifestyle first-hand.
The Puma Motorsport website will give fans the opportunity to contribute editorially, with some being given exclusive behind-the-scenes access at Grand Prix weekends to meet Puma teams and drivers.
Access All Areas will feature regular columns from Formula One driver Anthony Davidson and former driver David Coulthard.
Puma has been designing and creating footwear and apparel for top teams and drivers since 1999. Its involvement in motorsport began with a partnership with Williams F1. Since then, Puma has partnered with several other key drivers and teams.
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