Zenith Media beat Carat and Media Planning Group to the account, which has been swelled by July's merger between JP Morgan Chase and Bank One. The merged company retained the JP Morgan Chase name.
Prior to the review, JP Morgan Chase's media was handled by Interpublic's Initiative and Bank One's media by Carat, part of the Aegis network.
The client appointed McGarry Bowen, New York, to its retail banking creative account in August.
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