Ideas-to-Market has been appointed to help HP RPS sell their photo services into retailers. The agency will be working with leading retailers and major photo destination stores in the UK and mainland Europe.
As part of their brief, Ideas-to-Market will create marketing communications and promotional material for the brand. They will also develop and manage experiential activity, including launches and sales events.
In Spain, Ideas-to-Market will be helping to promote the HP Publishing Solutions environment to retailers and will be designing and implementing a retail prototype for the HP showcase retail unit in Barcelona.
Angelika Selg, EMEA Marketing Manager, Retail Photo Solutions, HP, commented: "Having a strong and effective presence in-store is a key part of our marketing and promotional strategy. Run by true specialists with a wealth of experience, Ideas-to-Market impressed us with their in-depth understanding of the market and retail environment."
Ideas-to-Market launched at the end of 2008 as an integrated retail marcoms specialist within the Publicis Group’s global agency network. Its client list includes Alcatel-Lucent, Chopard, Panerai, SAB Miller, ViaPost and Western Union, as well as providing support for the Publicis Airbus and easyJet accounts.
Nigel Jones, chairman and chief executive of Publicis Group UK, said: "We’re confident HP RPS will be impressed by the insight and strategies Ideas-to-Market will create."
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