Named 'Join the Conversation', the panel and community will test marketing propositions, creative concepts, copy, incentives and product features across media through questioning responders.
A community forum tool will allow Publicis Dialog to engage with individuals by initiating an online debate within a closed online community, abd monitor the consumer interaction.
Publicis Dialog has signed a long term contract with online research agency fast.MAP to support the initiative.
Andrew Smith, planning director at Publicis Dialog, said: "It's always been key to engage with your consumers before each marketing move, but now we have a method of observing genuine interaction in a non-moderated environment".
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