An exclusive Marketing survey, carried out with online market-research firm Toluna, found that, despite widespread criticism, only a third of respondents wanted less money spent on activity often cited as examples of the ‘nanny state’.
Asked whether the government should cut back on ads aimed at combating bingedrinking, 53% disagreed, 33% agreed while 14% were undecided. When asked the same question about obesity, 48% were opposed to cuts.
Respondents were evenly split when asked about climate change. While 40% supported cutbacks, 42% did not.
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