The government is preparing to publish in full contracts for ‘goods and services worth over £25,000' to tackle wasteful procurement practices.
This is expected to throw light on the fees paid to agencies, which usually remain undisclosed on the grounds of commercial confidentiality.
With the Conservative-Lib Dem coalition aiming to make £6bn of cuts over the next year, government marketing spend is expected to fall drastically.
The scrapping of the ID card scheme will save money in the Identity and Passport Service (IPS) marketing budget. Additionally, the contract of Alan Gilmour, the IPS director of insight and marketing, who has overseen the launch of ID cards, is unlikely to be renewed when it expires in July.
The Tories are expected to stand by their pledge to rein in the Food Standards Agency to focus on food safety, ending its campaigns on nutrition topics such as salt awareness. Health campaigns will revert to the Department of Health.
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