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Public Health England is promoting its annual Stoptober smoking-cessation drive with a campaign by M&C Saatchi.

Spanning radio, VOD, online video, print and social media, the work highlights the free support and guidance available through the Better Health Quit Smoking website and focuses on the benefits that start to happen when you stop smoking.

Media strategy was by Wavemaker, and media buying was handled by Manning Gottlieb OMD's OmniGOV arm. It runs from today (20 September) until the end of October.