To win the account, Proximity Media beat off competiton from Walker Media and BJK&E.
Its first task is to develop the media strategy for the body's 'Positive Image' campaign, which has been promoting the industry to school leavers and graduates since 1997.
Chris Seth, head of Proximity Media, said: "We are absolutely delighted with this appointment and it will give us lots of opportunity to be creative and have some fun with our communications planning both on and offline for CITB"
The CITB supports the construction industry through recruitment, training and qualifications to help improve standards and the industry's image as an appealing career. The industry needs 76,000 recruits each year.
Proximity Media provides planning, buying, strategy, investment analysis and partnership consultancy for clients including Shell, Sainsbury's, WWF, Eurostar, RNLI, Pharmacia, VW and Stora Enso.
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