The Construction Industry Training Board is launching a 17,000-piece mailshot encouraging employers to take on young people to train as apprentices. The package consists of a chocolate box with the words, 'Get the best' printed on the top. Upon opening the box, recipients find it empty except for a leaflet bearing the words, 'Before they all go'.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
