Having worked extremely well on a swap basis, the Woolovers database is now available for rental for the first time.
The Woolovers mail order catalogue delivers high-quality knitwear to more than 38,000 buyers. Having developed its business through close working relationships with the British Wool Board and UK manufacturers, most of the yarns sold are from UK flocks ensuring its products use only natural wool.
The file allows users to target predominantly female homeowners aged 40+, who are significantly more affluent than the national average.
Karen Grant-Bond, list manager at Prospect Swetenhams, said: "Buyers from this quality catalogue are interested in the finer things in life, including fine food and wine, art and culture and foreign travel.
"These affluent consumers are highly comfortable with purchasing products via mail order, with the average order value across the catalogue at 拢50. Customers have been recruited via classic direct marketing methods, which makes the file an excellent source of upmarket, proven mail responders."
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