He believes there are a number of negative misconceptions about his place of work. Lewis, with a bit of help from his Bedford-born PR assistant, lists the town's attractive housing developments, its array of private schools and an easy commute from London. But when asked where he lives himself, the 37-year-old cautiously admits that his home is 30 miles away in Leicestershire, although he does pledge to move to Bedford one day.
The motive behind this big sell is linked to Lewis' plans to develop his marketing team. He is looking to strengthen the 20-strong outfit, but claims ignorance of Wells & Young's and its location is hampering his attempts.
'It's really important that the marketing community knows who we are and what we stand for,' he says. 'I don't think they do at the moment. If you were to ask a marketing professional in central London who we are, he or she would probably take a stab at it and get it completely wrong.'
For the benefit of those who do not know, Wells & Young's is the result of a 2006 merger between London brewer Young's and Charles Wells of Bedford. Its cask beer includes brands such as Bombardier and Young's, while its lagers, such as Corona, Red Stripe and Kirin, which are brewed under licence, were joined in January by Courage brands Best, Directors, Dark Mild and Light Ale, formerly owned by Scottish & Newcastle.
Since arriving from Carlsberg at the beginning of the year, Lewis has embarked on a flurry of activity across the Wells & Young's portfolio.
Courage Best has languished with little marketing support over the past 10 years, but the brand recently signed a deal to be the broadcast sponsor and official drink of the PartyBet Grand Slam of Darts tournament. Other darts-related activity is also in the pipeline.
'Courage will be the drink of darts,' Lewis says. 'It's a very good fit - more than 30,000 pubs have dartboards, and Courage and darts are becoming more modern.'
Activity for the beer will introduce Courage Best's strapline 'Always was, always will be,' before a national outdoor campaign, created by Farm, early next year. For Bombardier, Mustoes has been appointed with a brief to continue the 'drink of England' theme and refresh the brand's proposition.
Lewis has also turned his attention to Red Stripe, paring down its piecemeal involvement in myriad sponsorship activities to focus solely on live music.
Lewis says he respects the fact that Wells & Young's is a family-run business that 'treats people like human beings rather than objects'. Reading between the lines, it seems that his time spent at big companies, including Bulmers and Weetabix, have not been overly enjoyable experiences.
'Sometimes it takes you two or three jobs to work out what you like and what you don't like,' Lewis says. 'Culturally, I feel very much at home at Wells & Young's. There is very little politics flying around this business when I compare it with companies I have worked for in the past.'
He left Carlsberg last year after less than 12 months because Wells & Young's offered the chance to take charge of a marketing department.
Lewis describes himself as ambitious, but not at all costs. 'I'm not the kind of person to drag my family around the UK looking for the best role with the best money,' he says. 'That's not in my make-up.'
His life outside work is clearly dominated by his family - he is married with two young children - and he says that when work ends on a Friday, he devotes his time to them. 'I'm happy now, who wouldn't be?' he says. 'I've got a great family and a great job.'
All that remains now is for Lewis to perfect his pitch on the joys of Bedford.
CAREER HISTORY
1991-1992: Graduate trainee, Maytag
1993-1994: Assistant brand manager, Reckitt & Colman
1995-2002: Marketing manager, rising to innovation manager, Bulmers
2003-2005: Marketing manager, Weetabix
2006: Marketing controller, Carlsberg
2007-present: Marketing director, Wells & Young's