LONDON - Nappy brand Pampers has launched a 12-part web series on becoming a parent.
Parent company Procter & Gamble said 'A Parent Is Born' documents the journey of a young couple as they experience pregnancy and birth for the first time.
The episodes are five minutes long and will follow a couple, Suzie and Steve, from the 15th week of pregnancy through to a month after the birth.
The series will debut on the brand's US Pampers Village website today.
A 30-minute version will also be aired on US on-demand channel DirecTV.
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