LONDON - Procter & Gamble has become an official sponsor of the NFL (National Football League) in the US, after agreeing its biggest-ever sponsorship deal.
Under the deal, P&G products become 'official products' of NFL locker rooms. The company will use the sponsorship to promote four brands, including Old Spice and Gillette. Other brands will also carry the NFL logo.
P&G will also be able to promote its brands across NFL.com and on US TV through the NFL Network. It also be able to advertise its assocation around the Super Bowl.
The company is already a major sponsor in the US through its Gillette brand's association with Major League Baseball.
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