LONDON - Domino's Pizza has signed a deal with Sky to sponsor National Football League (NFL) games this season.
The four-month deal includes the pizza-delivery company sponsoring all live NFL matches, which will be shown weekly on Sky until the Super Bowl in February 2010.
The NFL is the largest professional American football league with 20 teams.
Domino's said it was a ‘natural combination' to combine pizza and the NFL. The deal was negotiated by BLM and the creative was developed by Leicester-based agency BIG.
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