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Pringles teams up with Xbox to bring gaming to the real world.

The ads show a pair of gamers as they customise the world around them, from putting an unsuspecting rambler in a pirate costume to pairing an old woman with a monster truck.

Launching today (30 March), the TV ads come alongside social activity and aim to cement Pringles as the ideal snack for gaming fans while Britain's lockdown continues. It was created by Matthew Kennedy and Georgia Horrocks