The multimillion-dollar television advertising campaign will back Priceline's new airline tickets service, which gives customers a choice of either buying tickets at a low price or else using the Name Your Own Price service through which it made its name.
In the ads, William Shatner is told by executives that he is no longer needed to front their campaign. They explain to him that the service is changing, with the new service being introduced.
Shatner appears hurt and asks who could possibly replace him. At that moment, Leonard Nimoy walks through the door saying "Hi Bill".
Bret Keller, chief marketing officer at Priceline.com, said: "In conceiving this new campaign, we needed a way to convey that Priceline.com's new airline tickets service is completely different from what travellers have seen before and revolves around a fundamental choice -- pick your own flights or Name Your Own Price.
"What better way to communicate change and choice than to bring together the two actors whose rival popularity fuels fan debate on and off the web to this day?"
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