LONDON (Brand Republic) - Priceline.com has raised another $25m from investment company General Atlantic Partners to finance its European operations.
General Atlantic had already invested $25m in Priceline Europe, helping to launch the European website in June. The investment also involves operational and strategic support.
Priceline.com, which is a 鈥渘ame your own price鈥 online retail business, is launching a major marketing campaign in the UK later this month and plans to expand into other European markets later in the year.
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