The celebration of all things Mexican will see a series of presentations, art exhibitions, music events and outdoor film screenings at confirmed venues that include Richmix, The BFI, The Royal Academy, the Victoria and Albert Museum and Canary Wharf.
The festival, now in its second year, takes place from 11-14 July.
Pretty Green will run a press office and digital community management programme for the event.
Hugo Van Belle, founder of MexFest, said: "The second edition of LondonMexFest promises an explosion of contemporary Mexican culture by showcasing some of the country´s most successful creative exports. By teaming up with Pretty Green we are sure we can, not only, produce a quality cultural festival, but also through constructive communication, strive to change the negative perception of Mexico."
Mark Stringer, founder of Pretty Green, added: "Mexfext brings together some of the world’s most amazing creative and cultural talent, and we're honoured to have been chosen to become a partner for the 2013 event."
MexFest is supported by the the British Council and the Mexican Film Institute. Its brand partners include Wahaca and Jose Cuervo.
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