The agency’s sports and events teams will work with the brand to deliver three consumer participation events showcasing the transformation of three ordinary members of the public over 12 weeks.
The events will be promoted across print, television, online and social media with a film featuring Maximuscle athletes offering training and nutritional advice.
Mark Morgan, senior sponsorship and PR manager for Maximuscle, said: "We are excited to be bringing Pretty Green on board to help us deliver what we hope will be three memorable consumer events as part of our 2013 Maximuscle Protein Project campaign.
"We were not only impressed with their innovative thinking but also the wealth of experience they have delivering public participation events such as those we have planned – we look forward to working with them over the coming weeks."
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