The Pret hot-food tour will see the brand give out thousands of free samples of its Proper Porridge and new Quinoa Rice Pots to consumers across the country.
Pret’s hot chefs will travel to various locations for a fortnight, stopping at 12 high streets between 8am and 2pm each day. They will give out full-size portions of porridge in the mornings, followed by Korean barbecue pulled pork and sweet potato and cauliflower curry quinoa rice pots in the afternoon.
Pret is using its social media channels to promote the tour, and has picked local Instagram photographers to shoot Pret’s hot food in their favourite local spots. The brand will then post photos on Instagram, Facebook and Twitter using the hashtag #HotPret to reveal which city they are visiting on that day.
A Pret A Manger spokeswoman said: "Pret’s hot-food offering continues to grow and what better way to introduce two additions, and a breakfast classic, than to have a bit of fun warming up thousands of people across Britain with free samples."
Since 11 February, Pret has visited Brighton, Kingston, Richmond, Bristol and Birmingham. From today (17 February) until Friday 27 February, the branded van will travel to Liverpool, Manchester, Leeds, Newcastle, Edinburgh, Glasgow and Aberdeen.
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