The activity kicked off on 18 June at Taste of London in Regent’s Park, and will head to Bristol Harbour Festival (18-20 July) and Jamie Oliver’s Big Feastival between 29 and 31 August.
The pop-up 360-degree Mortimer’s Orchard bar is being equipped with a team of brand ambassadors who will provide sip samples to attendees, as well as a silent disco to keep guests entertained.
At Bristol Harbour Festival, the activation will include a themed traditional cider bar to showcase the full Westons’ Traditional Range, while at Jamie Oliver’s Big Feastival it will showcase Wyld Wood Organic - the exclusive cider partner for the event.
Zaine Venter, group account director at ID, said: "We are delighted to be working with Westons Cider, they have a fantastic brand portfolio.
"Our first activation for Mortimer’s Orchard at Taste of London was hugely successful, consumers loved the brand and the silent disco was a perfect mechanic to bring an entertaining experience to a foodie festival. We’re really looking forward to our next activation in Bristol this weekend."
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