The agency has designed an interactive Betway stand, which was unveiled at The Total Warrior Mud Run in Cumbria last weekend (3-4 August), and is next scheduled to appear at The Nuts Challenge in Surrey between 31 August and 1 September.
The Betway stand provies a dedicated preparation area prior to running.
The experience features a stretch area with professional trainers available to provide expert advice, as well as the opportunity for event participants to capture their ‘race face’ photograph, which is then shared via Betway’s Facebook page.
The Betway team also be running a prize draw on Facebook as part of the event, giving away a GoPro Hero3 HD camera.
Sharon Richey, chief executive of Because, said: "These events are all about facing up to a challenge and liberating yourself from the normal day to day. To engage participants with Betway, we set out to create an environment that resonates with the thrill-seeking participants, providing a valuable service at a time of need.
"We know that taking the brand offline and creating a physical connection with event participants is a great way to get people talking, build trust and increase visitor numbers to the website."
Bob Dutnall, executive director at Betway, added: "Our customers are naturally competitive and enjoy challenging the odds. It was therefore natural when taking the Betway brand offline that we looked to engage directly with people of the same mind-set."
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